A Study on the Impact of Training and Development on Employee Retention in Jumia Nigeria, Katsina State
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Background of the Study
Training and development are fundamental aspects of human resource management that contribute to organizational success by enhancing employees' skills, knowledge, and overall performance (Olumide & Oluwaseun, 2023). For organizations like Jumia Nigeria, which operates in the highly competitive e-commerce industry, employee retention is a critical factor in maintaining consistency, reducing turnover costs, and ensuring long-term business success. Effective training programs provide employees with the tools and confidence to perform their roles efficiently, while development opportunities prepare them for career progression within the company, thus increasing their job satisfaction and loyalty (Ayoola & Fola, 2024).
In Katsina State, where Jumia Nigeria has its operations, the company faces challenges related to talent retention due to factors such as limited local professional development opportunities and competition from other e-commerce platforms. As such, Jumia Nigeria has prioritized employee training and development as key strategies to improve job satisfaction and retention rates. This study aims to investigate the impact of training and development programs on employee retention at Jumia Nigeria in Katsina State, assessing whether these programs effectively contribute to employee loyalty and reduce turnover.
Statement of the Problem
Employee turnover remains a significant challenge for Jumia Nigeria, especially in Katsina State, where the company faces stiff competition for skilled labor. While training and development programs are crucial to improving employee skills and engagement, there is limited research on how these programs influence employee retention at Jumia. The problem lies in understanding the relationship between training opportunities, career development, and employee retention, and how Jumia can optimize its training programs to enhance employee loyalty and reduce turnover.
Objectives of the Study
1. To assess the impact of training and development programs on employee retention at Jumia Nigeria, Katsina State.
2. To examine the effectiveness of training and development initiatives in improving employee job satisfaction at Jumia Nigeria.
3. To identify strategies Jumia Nigeria can implement to enhance the effectiveness of training programs and reduce employee turnover.
Research Questions
1. How do training and development programs impact employee retention at Jumia Nigeria, Katsina State?
2. What role do training and development programs play in improving job satisfaction and career growth at Jumia Nigeria?
3. How can Jumia Nigeria enhance its training and development programs to increase employee retention?
Research Hypotheses
1. Training and development programs have a significant positive impact on employee retention at Jumia Nigeria, Katsina State.
2. The effectiveness of training and development programs leads to higher levels of employee job satisfaction at Jumia Nigeria.
3. Jumia Nigeria faces challenges in fully leveraging its training and development programs to reduce employee turnover.
Scope and Limitations of the Study
This study will focus on employees of Jumia Nigeria in Katsina State, analyzing the impact of training and development on employee retention. The research will rely on interviews and surveys for data collection. Limitations include the fact that the study focuses on one e-commerce platform and may not be generalizable to other industries or regions.
Definitions of Terms
• Training and Development: Organizational programs aimed at enhancing employees' skills, knowledge, and abilities to perform their current and future roles more effectively.
• Employee Retention: The ability of an organization to retain its employees over time, often measured by turnover rates and employee loyalty.
• Employee Job Satisfaction: The extent to which employees feel content with their work environment, compensation, responsibilities, and opportunities for advancement.
